What's this project about?

by Mindy Veissid

She shoots digitally in color. He shoots black and white film. Her camera of choice is a modern digital SLR. His is a forty-year old Hasselblad.  A study in working opposites, NYC photographers Mindy Veissid and RA Friedman have forged a creative collaboration, united by their love of photography, their desire to work with the craft at its most essential and their belief in inspiring others to explore photography's possibilities. 

Invoking chance and courting serendipity as a way of markedly raising the photographic bar, they plan to embark on a series of immersive photographic adventures, traveling to random locales in order to share first hand their unique perspectives with aspiring high-school students while also taking time to capture America’s quirky, unexpected and unseen visual treasures.  

Each using one camera and lens with no flash or tripod, they will jump through limited windows of time and restrict the number of their captures.  The strongly contrasting images, to be shared via a coffee table book and exhibition, will create an exciting new document and play off one another, illustrating the unexpected beauty of the American scene, the plurality of its perspectives, and the malleability of the camera’s gaze.